Report Summary

Bath Bomb Market Size

The global bath bomb market size was worth around USD 25 million in 2023 and is predicted to grow to around USD 34 million by 2032 with a compound annual growth rate (CAGR) of roughly 4.5% between 2024 and 2032.

Bath bombs are becoming popular bath accessory that offers the great enhanced experience. These bombs are typically made by compressed mixtures of baking soda, citric acid, epsom salts, and different essential oils. These bath bombs react with the water when placed in a filled tub. With the reaction of chemicals, the bombs fizz and dissolve, releasing gorgeous colors, delicious scents, and hydrating oils. In addition to their sensory appeal, bath bombs are often used to relax, hydrate the skin, and create a spa-like environment. These bath balls are becoming very popular in the global market due to their ability to transform a simple bath into a luxurious and visually pleasing experience.

Bath Bomb Market Key Insights

As per the analysis shared by our research analyst, the global bath bomb industry is estimated to grow annually at a CAGR of around 4.5% over the forecast period (2024-2032).

• In terms of revenue, the global Bath bomb Market size was valued at around USD 25 million in 2023 and is projected to reach USD 34 million, by 2032.

• The global bath bomb is projected to grow at a significant rate due to growing consumer demand for indulgent self-care products and a rising focus on natural & organic ingredients.

• Based on type segmentation, fizzing bath bombs was predicted to hold maximum market share in the year 2023.

• Based on end-use industry segmentation, convenience stores were the leading revenue generator in 2023.

• On the basis of region, Asia Pacific was the leading revenue generator in 2023.

Bath Bomb Market Growth Drivers

Increasing consumer focus on self-care and wellness is propelling the market growth

The global bath bomb market is benefited by several factors such as growing consumer focus on self-care and wellness. With the economic growth customers are increasing seeking for the products that offers luxurious and pleasant bathing experience. Furthermore, rapid growth of e-commerce and social media platforms are significantly contributing to the sale of bath bombs. With the use of online platform customers can variety of alternatives, including unique shapes, sizes and ingredients. On the other hand, social media platforms have emerged as an effective marketing tool that allow manufacturers to display visually appealing and engaging materials. The global soap market expected to grow with CAGR of 5.8% during the forecast period with the considerable share expected. 

Bath Bomb Market Restraints                       

Potential for allergic reactions or skin sensitivities among consumers is restraining the growth of the market

One of the major factor that can hinder the market growth is the risk of allergic reactions or skin sensitivities. Some people may have adverse reactions to the chemicals used in bath bomb such as fragrances and essential oils. This has raised concerns about the safety and usability of these products. Plus, manufacturers need to spend more on research to identify the allergic substances to ensure the product is safe for all skin types. However, this will add the cost of the process and eventually final price of the product. Moreover, high price tag of the product can also limit its sale to the budget constraint customers. Additionally, environmental concerns are another limiting factor in the bath bomb market. The packaging and ingredients used in some formulations may cause environmental concerns, such as the use of plastic waste and non-biodegradable materials. As consumers become more aware of and value sustainable products, bath bomb manufacturers are under pressure to implement environmentally friendly approaches, which can create additional hurdles in terms of formulation and packaging choices.

Bath Bomb Market Opportunities

The ongoing trend towards customization and personalization in beauty and self-care products to provide growth opportunities

The growing trend toward customization and personalization of beauty and self-care products likely to benefit bath bomb industry during the forecast period. Customers are increasingly looking for products that match with their personal tastes. This includes unique scents and colors or skin-nourishing elements. Bath bomb manufacturers can benefit from this trend by offering customized products that matches with the customers specification. This can improve the overall user experience, and also give a competitive advantage in a market. Furthermore, expanding market reach to all category is another interesting possibility. Bath bomb manufacturers that was traditionally targeted to the female consumer base can expand their product range to cater wider audience. Targeting men and children of certain age groups with unique formulation lead to new growth opportunities.

Bath Bomb Market Challenges

Environmental impact associated with the production and disposal of these products to challenge market growth

Many bath bombs contain materials such as glitter, color, and scents which can have an impact on the environment, mostly when they immerse in water. Growing chemical contamination in the water bodies can raise environmental concerns about potential harm to aquatic ecosystems. In addition, bath bomb packaging often uses plastic materials which contributes to the global plastic waste problem. On top of this, strict regulatory standards for ensuring product safety is another hurdle to the market growth. For instance, Federal Hazardous Substances Act (FHSA) and the Consumer Product Safety Act (CPSA) of the United States and EU's Cosmetics Regulation (EC 1223/2009) ensures the product should meet the specific conditions. To comply these regulations manufacturers, need to follow sustainable manufacturing process and require extensive testing that end up in higher production cost.

Bath Bomb Market Segmentation

The global bath bomb market is segmented based on type, end-use industry, and region.

Based on type, the global market segments are fizzing bath bombs, bubble bath bombs, mineral bath bombs, moisturizing bath bombs, and aromatherapy bath bombs. Fizzing bath bombs are currently dominate the global market owing to their effervescent and lively sensory experience. In addition to this decadent and calming properties of fizzing bath bombs also supports its demand.

Based on end-use industry the global bath bomb market categorized as convenience stores, supermarkets and hypermarkets, and pharmacies. In 2023, convenience stores become the largest shareholder type in the global market. This is due to customers increasing preference for fast and action-oriented shopping. Bath bombs are widely available in convenience stores, making it easy for customers to incorporate these intoxicating items into their shopping habits.

Bath Bomb Market Regional Analysis

Asia Pacific to lead the market during the forecast period

Asia Pacific is expected to dominate the bath bomb market throughout the forecast period. The rapid surge in the regions market is mainly due to rising disposable income, changing lifestyles, and growing emphasis on self-care and well-being. With the rapid growth in region's economy, customers are willing to spend more money on high-end personal care products. Furthermore, the bathing ritual holds great cultural significance in many Asian countries and customers are looking for elegant items to enhance their bathing experience. Additionally, the rapid growth of e-commerce in the APAC region has a significant impact on the market growth. The e-commers sector in the region is expected to grow at a CAGR of 10.3%. Growing customers preference to the online channels for shopping skin care products is mainly due to ease of purchase, availability of variety of products, and lower prices. Moreover, growing social media platforms is largely supporting in shaping consumer preferences and promoting beauty and wellness trends in the Asia-Pacific market.

Bath Bomb Market Report Scope & Dynamics

Bath Bomb Market News

• In 2022, BombShell Bath Creations acquired Fizzifactories, gaining access to the company's existing customer base and production facilities.

• In 2021, Lush Cosmetics acquired Scentered, a UK bath bomb company, expanding its product selection and reaching a larger customer base.

• In 2021, Lush Cosmetics partnered with Unilever to launch a limited-edition range of bath bombs made from recycled plastic, demonstrating its growing focus on sustainability.

• In 2021, BubbleQueen launched its "Unicorn Dream" bath bomb collection, featuring colorful colors and whimsical scents.

Bath Bomb Market Companies

• Lush Ltd.

• Body Shop International Limited

• The Village Company LLC

• Pearl Bath Bombs

• Hugo Naturals

• Level Naturals

• Swanky Sweet Pea

• Heavenly Bubbles Ltd

• The Natural Soap Company

• Oliver Rocket LLC

The global bath bomb market is segmented as follows:

By Region

• North America

• The U.S.

• Canada

• Mexico

• Rest of North America

• Europe

• France

• The UK

• Spain

• Germany

• Italy

• Nordic countries

• Denmark

• Sweden

• Norway

• Benelux Union

• Belgium

• The Netherlands

• Luxembourg

• Rest of Europe

• Asia Pacific

• China

• Japan

• India

• New Zealand

• Australia

• South Korea

• Southeast Asia

• Indonesia

• Thailand

• Malaysia

• Singapore

• Rest of Southeast Asia

• Rest of Southeast Asia

• The Middle East & Africa

• Saudi Arabia

• UAE

• Egypt

• Kuwait

• South Africa

• Rest of the Middle East & Africa

• Latin America

• Brazil

• Argentina

• Rest of Latin America

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Bath Bomb Industry Research Report

Dive into Vertex Market Research's 2024 report on the bath bomb market, featuring insights on market share, size, and revenue growth. This report includes projections up to 2032 and a look back at historical trends. Get your complimentary PDF sample today!