Prebiotic Soda Market By Flavor Type (Fruit Flavors, Cola Flavor, Others), By End-User (Gen Z, Millennials, Older Individuals, Others), By Distribution Channel (Online, Offline), By Region and By Country: Industry Size, Share, Growth, Trends Outlook and Forecast, 2025 – 2035

Report Summary

Prebiotic Soda Market Statistics

• Global Prebiotic Soda Market is anticipated to surpass USD 2 Billion in 2030 and hit USD 3 Billion by 2035.

• According to Vertex, Prebiotic Soda Market is projected to grow at 11% CAGR during 2025-2035.

• Global Prebiotic Soda Market was valued at USD 900 Million in 2024, almost doubling from the previous year.

The Global Prebiotic Soda Market is experiencing strong growth fueled by increased consumer demand for healthier drinking options, as more emphasis is being placed on gut health, sugar reduction, and functional ingredients. Increasing cases of digestive health problems have further fueled the shift towards low-sugar, clean-label drinks, and therefore prebiotic sodas have emerged as the drink of choice among health-focused consumers. In addition, increasing prominence of e-commerce as an important distribution channel has been the driving force for market penetration. The market has immense opportunities in emerging markets, sustainable innovations, and new functional formulations. While the global shift towards functional beverages and clean-label products continues to gain momentum, both traditional players and new market entrants are positioning themselves strategically to benefit from this evolving prebiotic soda marketplace.

Prebiotic Soda Market Overview 

Prebiotic soda is a carbonated drink that has prebiotic, non-digestible food ingredients which serve to promote the health of the gut by stimulating the growth of beneficial microorganisms. Prebiotic fibers such as inulin, fructooligosaccharides (FOS), galactooligosaccharides (GOS), chicory root fiber, and other oligosaccharides are found in these functional beverages. Prebiotic sodas are prepared by mixing prebiotic fibers with water, natural sweeteners, and flavorings and then carbonating and packaging into cans or bottles. Since prebiotic fibers travel through the upper part of the digestive system undigested and reach the colon, they are nutrients for good gut bacteria, supporting digestive health.

In order to achieve best taste and texture, manufacturers make a careful choice of sweeteners and natural flavoring ingredients in order to offset any possible aftertaste of the prebiotic ingredients. Aside from the digestive benefits, prebiotic sodas are also promoted as a healthier choice compared to regular soft drinks with low-calorie and less sugar content, responding to the trend of wellness-oriented beverages. As one of the expanding functional beverages markets, the prebiotic soda market is growing at a robust pace owing to increasing consumer demand for gut health, sugar reductions, natural ingredients, and clean-label products.

Prebiotic Soda Market Drivers & Trends

• Growing Incidence of Digestive Disorders

• Rising Consumer Knowledge of Gut Health and Digestive Well-being

• Shift Toward Healthier Alternatives to Sugary Drinks

• Clean Label and Plant-Based Trend Expansion

• E-Commerce and Digital Retail Channel Expansion

• Increased Launches of Innovative Flavors and Functional Formulations

• Celebrity and Influencer Marketing Propelling Market Expansion

• Growing Investments and Acquisitions by Key Beverage Players

• Growing Popularity with Gen Z and Millennials

• Post-Pandemic Health and Wellness Trend

Prebiotic Soda Market– Consumer Surveys Insights

Awareness among consumers about the relationship between gut health and overall health is increasing, and many are experiencing benefits such as better digestion, increased immune function, and enhanced nutrient absorption. The prebiotic soda segment is extremely popular among Gen Z and Millennials, and they are driving adoption rates due to their preference for healthy and functional beverages.

Survey information reveals that over 60% of shoppers are aware of the health benefits of prebiotics and 45% have tried prebiotic soda at least once. The age group of 18–40 is the most significant consumer, showing a strong preference for such drinks. For flavor, fruit flavors are most popular in the market, with citrus and berry flavors topping at 55%, followed by cola-flavored variants. In purchasing behavior, supermarkets and online platforms are the most desired retail channels, an indication of increasing e-commerce influence and mainstream retail accessibility.

Prebiotic Soda Market – Key Insights

• Based on Flavor Type, Fruit Flavors segment dominated the global Prebiotic Soda market with around 70% market share in 2024. 

• Based on End-User, Gen Z segment is expected to lead the global Prebiotic Soda market with fastest CAGR during the forecast period till 2035.

• Based on Distribution Channel, Online segment is projected to grow with fastest CAGR throughout the forecast period.

• Based on Region, North America region led the global Prebiotic Soda market in 2024 with around 45% market share. Asia Pacific region is projected to expand with fastest CAGR at 14% during the forecast period till 2035.

What are Prebiotic Soda Market Segmentations and Market Shares?

Prebiotic Soda Market Segments based on Flavor Type

• Fruit Flavors
• Cola Flavor
• Others

In 2024, fruit flavors segment accounted for 70% of the worldwide prebiotic soda market since citrus, berry, and tropical flavors are always in demand by a wide range of consumers. Consumers are inclined toward natural, clean, and recognized flavor, thus inclined toward the demand for fruit-based prebiotics sodas. As brands increasingly experiment with single-fruit tastes and novel fruit combinations, fruit flavors segment is expected to record sustained growth.

Other flavors segment is gaining momentum as firms introduce botanical, herbal, and spice-flavored offerings. The development of herbal blends, floral notes, and exotic spice combinations is expected to drive innovation, which appeals to consumers looking for new and distinct taste experiences in prebiotic sodas.

Prebiotic Soda Market Segments based on End-User

• Gen Z
• Millennials
• Older Individuals
• Others

On the basis of end-user, Gen Z is anticipated to have the highest CAGR over the forecast period owing to their deep affinity for healthy and functional drinks. As a digitally native and highly engaged consumer group, Gen Z strongly pursues innovative and wellness-based products and responds accordingly to social media promotion and influencer-led campaigns. Their rising purchasing power, combined with a growing focus on gut health and clean-label ingredients, is driving demand for prebiotic sodas. Brands marketing to this segment are using digital marketing approaches, personalized experiences, and product transparency to reach and retain Gen Z consumers.

Prebiotic Soda Market Segments based on Distribution Channel

• Online
• Offline
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Others

The online segment is expected to dominate the prebiotic soda market over the forecast period with a forecast CAGR of 14%. Growing demand for home delivery, wider product availability, online-only discounts, and the expansion of direct-to-consumer (DTC) business models are driving growth. Online channels provide customers with convenience and ease of access, further propelling the trend towards online shopping. Hypermarkets and supermarkets lead the offline segment on the back of their better product visibility, sampling within stores, and established consumer confidence.

Prebiotic Soda Market Report Scope & Snapshot

What are Regional & Country Trends in Global Prebiotic Soda Market?

Global Prebiotic Soda Market - Regional Insights

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• South America

North America region dominated the world Prebiotic Soda market in 2024 with approximately 45% market share. This is attributed to the availability of well-known brands, high level of consumer awareness regarding gut health, and constant formulation development. The U.S. is the largest contributor of the region, which captures more than 85% of North American prebiotic soda consumption. Several factors are fueling expansion in the U.S. prebiotic soda market, including early adoption by pioneering brands such as Olipop and Poppi, widespread consumer interest in sugar reduction and digestive wellness, and the strength of direct-to-consumer (D2C) e-commerce platforms supported by influencer-driven marketing campaigns. Moreover, prebiotic soda product availability on the major retail chain networks increases convenience. Although it has grown fast, the U.S. prebiotic soda market remains at only around 2% of the nation's USD 40 billion soft drink market, emphasizing vast untapped potential.

Asia Pacific prebiotic soda market is anticipated to record the highest CAGR of 14% from 2025-2035. The growth is being influenced by increasing disposable incomes, urbanization, and rising health consciousness, particularly in countries such as China, Japan, South Korea, and Australia. The dynamic e-commerce landscape, along with rising health-oriented beverage aisles in grocery stores, is promoting product penetration and consumer acquisition. Key drivers in the region include a growing middle class in the urban areas, market entry by established companies as a market strategy, and growing focus on local taste cues and price point. India and China are expected to turn out to be key markets due to their sheer population and demand for functional beverages.

Prebiotic Soda Market Opportunities and Industry Outlook

• Product Innovation through evolution of hybrid functional beverages, where next-generation formulations incorporate prebiotics alongside probiotics, adaptogens, electrolytes, and CBD.

• Large beverage players are aggressively investing in and acquiring emerging prebiotic soda brands as a means to expand their functional beverage portfolios.

• Geographical expansion is a key growth driver, with Asia-Pacific and Europe as prime target markets.

• Growing space for private label brands and white-label brands to penetrate the premium health beverage segment.

• Sustainability Orientation as emphasis on eco-packaging demand, carbon-neutral manufacturing, and sustainably sourced ingredients.

How is the Competition Dynamics in Prebiotic Soda Market?

The global prebiotic soda market is witnessing intense competition, driven by the presence of established beverage players, emerging functional beverage startups, and private label offerings.

Firms are emphasizing significantly on product innovation through new flavor introductions, hybrid products that include prebiotics along with adaptogens and probiotics, and diversified packaging formats such as variety packs and large pack sizes. Strategic acquisitions, mergers, and collaborations are also increasingly driving portfolio expansion and geographic penetration. Ongoing R&D initiatives are improving knowledge of gut health benefits linked to prebiotics, allowing participants to better place their products within the functional beverage segment.

Marketing tactics are becoming increasingly influencer-led, social media-driven, and direct-to-consumer (DTC) e-commerce channels. Limited edition product launches, seasonal flavors, and retail growth through strategic partnerships are also proving instrumental in building brand presence and fostering consumer loyalty.

Some of the key companies and brands operating in Prebiotic Soda Market include (but not limited to):

• CoolPop
• Cove Drinks
• Crazy D's
• Daytrip
• Evolution Fresh
• Gist
• Hip Pop
• Jones Soda
• Living Things
• Mayawell
• Olipop
• Poppi (PepsiCo)
• Recoup
• Remedy Drinks
• Rise Better Soda
• Simply Pop (Coca-Cola)
• Slice
• Solly's Craft Soda
• SunSip (Health-Ade)
• Thirsty Buddha Soda
• Turveda
• Vina
• Wild Wonder
• Others

Prebiotic Soda Industry Developments

• In March 2025, PepsiCo signed a deal for the acquisition of prebiotic soda brand Poppi, which is a high-growth player in the category of prebiotic sodas, for an agreed deal that is valued at USD 1.95 billion. It is a reflection of PepsiCo's focus towards expanding its penetration in the realm of functional beverages.
• In February 2025, Coca-Cola entered the prebiotic soda market in February 2025 with the launch of a new brand, Simply Pop. This reflects the company's effort to take advantage of the increasing demand for gut health-based beverages and compete in the expanding prebiotic soda market.

In February 2025, one of the leading prebiotic soda producers, Olipop, achieved the USD 1.85 billion valuation following a productive fund-raising exercise. The company raised USD 50 million of capital and this will be used to fuel its growth plans, innovation activity, and advertising as customers' demand for functional beverages continues to grow.